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2012 February 8

Could A Rebranding Help Give Teachers The Prestige They Deserve?

It’s a crappy time to be a teacher. The budget cuts. The overcrowded classrooms. The infuriating constraints of No Child Left Behind. To add insult to injury, teachers just aren’t represented terribly well in the media, whether they’re depicted as secular saints with apples on their desks or lazy union-enabled incompetents who hate your children. Could new branding help?

The Brooklyn design studio Hyperakt thinks so and has thusly devised a visual identity scheme that uses the metaphor of “connecting the dots” to portray teachers in a fresh, cheery light.

TeachTeach

(Source: gjmueller)

  1. adventuresofastudentteacher reblogged this from populationpensive
  2. basketlist answered: As we are global learners in a global society we want to be taken seriously and I am all for the rebranding.
  3. swelledtech reblogged this from gjmueller
  4. lifeofthestudentteacher answered: Love It!
  5. populationpensive answered: Personal experiences sharply shape how students/society interact w/edu. You make a sound point. :-)
  6. fauxrealyo reblogged this from populationpensive and added:
    I agree with your points and would like to add a point D. Teaching is one of the only professions that people were or...
  7. populationpensive reblogged this from kbkonnected and added:
    I think that a rebranding would help, but at its heart, teachers are not respected because there is: A. a lack of...
  8. dot-ed reblogged this from gjmueller and added:
    It’s a crappy time to be a teacher. The budget cuts. The overcrowded classrooms. The infuriating constraints of No Child...
  9. yeaplanusa answered: Sure! But not just “fresh” and “cheery.” Show teaching for the tough and honorable job that it is, deserving admiration and emulation.
  10. kbkonnected reblogged this from gjmueller
  11. corners reblogged this from gjmueller
  12. goodmorningteachera reblogged this from gjmueller and added:
    I pressed the return key too early and my comment ended up being “Perhaps. Why not try?” Teachers continue to teach...
  13. goodmorningteachera answered: Perhaps. Why not try?
  14. wearingsunlight answered: In our society, so much revolves around branding. Negative branding took us here, why not let positive branding try to get us out?
  15. wildlywandering reblogged this from gjmueller and added:
    Seems like a step in the right direction. :)
  16. This was featured in #Education
  17. gjmueller posted this